Revenue Strategy Consultant for Independent hotels

Maximise your revenue streams and profitability with proven strategies, systems, processes under revenue management, sales & marketing and social media expertise across UK and beyond

Years of Hotel Revenue, Operational and Financial management expertise

Steps Strategies brings three decades of hands-on hospitality experience, assisting independent hotels and small groups across UK, to maximise their revenue streams, optimise operational experience to achieve sustainable growth

Proven Revenue Growth

Delivering measurable and sustainable growth across all platforms to achieve success

Independent Hotel Specialists

Tailored solutions designed specifically for independent properties

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Years of Experience

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Hotels Supported

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Revenue Optimisation

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Point Audit

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Client Satisfaction

Comprehensive Hotel Consulting Services

Be it Revenue, Finance, Sales & Marketing, Technology or system implementations, Steps Strategies will provide the full spectrum of consulting services your hotel needs to thrive

Revenue Management


From the initial assessment and audit to devising strategy, implementation of dynamic pricing modules, analysing, optimising and forecasting to maximise opportunities for revenue enhancement

Social Media and Sales & Marketing


Guidance to strategic sales & marketing planning, providing valuable advice on social media platforms to optimise on various market segmentation.

Technology & PMS


PMS selection, implementation, training, and integration with booking engines and channel managers.

What Hotel Owners Say About Steps Strategies

Don't just take our word for it - hear from hotel owners and managers who have benefited from our revenue management and consulting expertise.

The Place Aparthotel Designation

We recruited Ajith as the person in charge for Revenue Management at The Place Aparthotel from March 2014 onward. Ajith’s engagement with the management, hotel staff and owners of the property was impeccable.

Frathouse Limited was solely responsible for turning around The Place Aparthotel into profit for eventual sale. Ajith’s involvement in the project by understanding of market drivers and related businesses were instrumental of achieving the outcome; which was significantly above the desired client expectation. His professionalism, attention to details, drive, focus and man management skills were key to the delivery of targeted results that secured the exceptional outcome.

Extremely analytical, strategical, also bring the stake holders into the forum to deliver results. Ajith works independently with minimum supervision and loves the challenges and through detailed scrutiny finds solutions. We will have no hesitation in recommending Ajith for any future projects.

Christian Cranfield
Head of Sales & Marketing

Statham Lodge Hotel Designation

Statham Lodge Hotel engaged Ajith to support our recovery and commercial refocus after Covid-19. His previous exposure to diverse hotel environments and success in the independent hotel sector led us to select him for this long-term project.

Ajith led the transformation by introducing effective strategies, creative structures and reliable systems to the hotel alongside staff training and skill development. His expertise allowed Statham Lodge to enhance it's service levels and overall hotel product, resulting in sustainable growth and improved profitability in the 2024/25 financial year.

We have no hesitation in recommending Ajith’s leadership, vision, strategy and dedication to any hospitality project.

Mrs. Janet Socorro
Director

La Reserve Aparthotel Designation

Ajith is a highly experienced professional with a vast knowledge of the hospitality sector. He understands the drivers and opportunities for growth and income projection, which are essential in this current market. Extremely well connected at all levels within hospitality and leisure, and these links were instrumental in La Reserve Aparthotel in Manchester being such a success from start-up.

Ajith has always been a pleasure to work with. Most importantly, he listens and understands what is happening in the hospitality sector. Extremely organised, motivated, and very focused, with a great talent for devising bespoke and creative strategies.

We would highly recommend working with Ajith. He will look in detail at your business goals and work with you to achieve them.

Shane O’Neill
Finance Director

Remote Revenue Solutions Designation

Remote Revenue Solutions have engaged with Ajith on many turnaround projects around Middle East and Central Asian countries. Ajith is very assertive, has transformed many creative ideas to practical purposes. He is direct, focussed, goal-minded and incorporates every stakeholder into the process.

Extremely good planner towards future goals and integrates activities to assist in getting results. Ajith loves to oversee an operation where tangible, measurable results can be shown and progress demonstrated, where he has excelled in leadership, vision and devising strategies.

Ajith is a very versatile, eager self-starter, has acted positively in both competitive and social environments due to our work in many corners of the world.

Ajith is an excellent director of people when trying to achieve results, he has earned respect from associates and strives for the independence of a wide-scope operation.

I have no hesitation in recommending Ajith for any challenging hospitality projects, where leadership, strategy and vision is required.

R Atallah
Managing Director

Experience With The Following Hotels

Frequently Asked Questions About Hotel Revenue Management

Revenue management is the strategic practice of optimising pricing and inventory to maximise revenue. It involves analysing demand patterns, competitor pricing, and market conditions to set the right price for the right room at the right time.

Independent hotels often lack the resources and systems that larger chains have. Our revenue management consulting provides you with expert strategies, tools, and ongoing support to compete effectively, increase your RevPAR, and improve profitability without the overhead of a full-time revenue manager.

Steps Strategies has extensive experience with all major hotel PMS systems including Opera, Protel, RMS Cloud, Guestline, and many others. We can help you select the right system for your property, manage implementation, and train your team.

Yes! While based in the North West of England, Steps Strategies works with independent hotels and small groups across the UK, Ireland, and internationally. Consulting and support is available for all locations.

Ready to Maximise Your Hotel's Revenue?

Book a free consultation today and discover how Steps Strategies can help your independent hotel achieve sustainable revenue growth.