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Maximise your revenue streams and profitability with proven strategies, systems, processes under revenue management, sales & marketing and social media expertise across UK and beyond
Steps Strategies brings three decades of hands-on hospitality experience, assisting independent hotels and small groups across UK, to maximise their revenue streams, optimise operational experience to achieve sustainable growth
Delivering measurable and sustainable growth across all platforms to achieve success
Tailored solutions designed specifically for independent properties
Be it Revenue, Finance, Sales & Marketing, Technology or system implementations, Steps Strategies will provide the full spectrum of consulting services your hotel needs to thrive
From the initial assessment and audit to devising strategy, implementation of dynamic pricing modules, analysing, optimising and forecasting to maximise opportunities for revenue enhancement
Guidance to strategic sales & marketing planning, providing valuable advice on social media platforms to optimise on various market segmentation.
PMS selection, implementation, training, and integration with booking engines and channel managers.
Don't just take our word for it - hear from hotel owners and managers who have benefited from our revenue management and consulting expertise.
We had the pleasure of engaging Ajith to conduct a two-day Revenue Management workshop for our team at Cinnamon Grand Colombo.
The program was practical, engaging, and highly relevant to the realities of hotel operations. Ajith demonstrated a strong understanding of revenue management and was able to translate the concepts into practical approaches that our team could relate to and apply.
What I particularly appreciated was his ability to engage the team, challenge their thinking, and encourage a more commercial and analytical approach to revenue management.
I believe the greatest value from working with Ajith comes from first identifying the specific gaps and development areas within your team and then working with him to design a program that is tailored to your particular requirements and business environment. Based on our experience, I believe such a customized approach can be very beneficial in strengthening the team's revenue management capabilities and overall commercial performance.
I would be happy to recommend Ajith to hotels and hospitality organizations looking to further develop their revenue management capabilities.
Kamal Munasinghe
Senior Vice President
Having worked closely with Ajith across multiple landmark properties, I can confidently state that his hospitality revenue management expertise is world-class.
During my tenure as the General Manager of the historic Grand Hotel Nuwara Eliya and President of the Nuwara Eliya Hotels Association (NEHA), I personally invited Ajith to conduct a comprehensive, two-day Revenue Management Workshop for our member hoteliers. Witnessing his delivery firsthand, I was deeply impressed by his ability to simplify complex market drivers into highly actionable commercial strategies. His analytical, data-driven approach provided our regional independent properties with the precise tools needed to optimize dynamic pricing, forecasting modules, and distribution channels.
Furthermore, during my tenure as General Manager of the iconic Galle Face Hotel in Colombo, Ajith’s strategic interventions continued to demonstrate his profound mastery of hospitality revenue structures. He possesses a rare combination of commercial acumen, forward-thinking vision, and operational empathy. Rather than just offering theoretical advice, Ajith excels at bringing all stakeholders into the process to build sustainable, high-yield pricing models.
As Steps Strategies expands its operations into premier Middle Eastern markets—including Dubai, Abu Dhabi, Ras Al Khaimah, and Saudi Arabia—I have no doubt that Ajith will be an invaluable asset to any hotel owner or operator looking to maximize profitability. I give him my highest and unreserved recommendation for any complex turnaround, commercial refocus, or start-up hospitality project globally
Suresh Abbas
General Manager, The Galle Face Hotel, Colombo
We have been working with Ajith since April 2025, and from the very beginning he has been far more than just our Revenue Manager. His knowledge of revenue management is exceptional, but it is his wider understanding of hospitality and how a hotel business operates that really sets him apart.
Ajith regularly goes well beyond his remit. He is someone I often turn to for advice, whether that is around revenue, strategy, operations or simply to get another perspective on an idea. He genuinely cares about the success of our business and is always one of the first people to offer his help, even when something falls completely outside his area of responsibility.
The results speak for themselves. Ajith has consistently surpassed our budgeted revenue targets month after month, and we are currently on track to deliver an additional £X in revenue year on year. His understanding of the market, attention to detail and ability to spot opportunities have made a genuine difference to the performance of our hotels.
What I value most, though, is that Ajith never feels like an external consultant or supplier. He feels like part of our team. He understands our business, challenges us when needed and genuinely wants to see us succeed.
On a personal level, Ajith is one of the friendliest and easiest people you could work with. He is approachable, dependable and always at the end of the phone when you need him. After working together for over a year, I would no longer consider Ajith simply just a colleague.
Jake Taylor
Operations Director
We've worked with Ajith for a while now and the difference, he's made to how we think about revenue across our hotel clients has been genuinely impressive. He brings real commercial sharpness to the table, not just the theory, and he's great at translating data into decisions that actually move the dial. Straightforward to work with, always available when it matters, and he clearly knows the hospitality sector inside out. Would have no hesitation recommending him to any hotel or property group looking to get more from their revenue strategy.
Archie Thompson
Director
We recruited Ajith as the person in charge for Revenue Management at The Place Aparthotel from March 2014 onward. Ajith’s engagement with the management, hotel staff and owners of the property was impeccable.
Frathouse Limited was solely responsible for turning around The Place Aparthotel into profit for eventual sale. Ajith’s involvement in the project by understanding of market drivers and related businesses were instrumental of achieving the outcome; which was significantly above the desired client expectation. His professionalism, attention to details, drive, focus and man management skills were key to the delivery of targeted results that secured the exceptional outcome.
Extremely analytical, strategical, also bring the stake holders into the forum to deliver results. Ajith works independently with minimum supervision and loves the challenges and through detailed scrutiny finds solutions.
We will have no hesitation in recommending Ajith for any future projects.
Christian Cranfield
Head of Sales & Marketing
Statham Lodge Hotel engaged Ajith to support our recovery and commercial refocus after Covid-19.
His previous exposure to diverse hotel environments and success in the independent hotel sector led us to select him for this long-term project.
Ajith led the transformation by introducing effective strategies, creative structures and reliable systems to the hotel alongside staff training and skill development. His expertise allowed Statham Lodge to enhance it's service levels and overall hotel product, resulting in sustainable growth and improved profitability in the 2024/25 financial year.
We have no hesitation in recommending Ajith’s leadership, vision, strategy and dedication to any hospitality project.
Mrs. Janet Socorro
Director
Ajith is a highly experienced professional with a vast knowledge of the hospitality sector. He understands the drivers and opportunities for growth and income projection, which are essential in this current market. Extremely well connected at all levels within hospitality and leisure, and these links were instrumental in La Reserve Aparthotel in Manchester being such a success from start-up.
Ajith has always been a pleasure to work with. Most importantly, he listens and understands what is happening in the hospitality sector. Extremely organised, motivated, and very focused, with a great talent for devising bespoke and creative strategies.
We would highly recommend working with Ajith. He will look in detail at your business goals and work with you to achieve them.
Shane O’Neill
Finance Director
Revenue management is the strategic practice of optimising pricing and inventory to maximise revenue. It involves analysing demand patterns, competitor pricing, and market conditions to set the right price for the right room at the right time.
Independent hotels often lack the resources and systems that larger chains have. Our revenue management consulting provides you with expert strategies, tools, and ongoing support to compete effectively, increase your RevPAR, and improve profitability without the overhead of a full-time revenue manager.
Steps Strategies has extensive experience with all major hotel PMS systems including Opera, Protel, RMS Cloud, Guestline, and many others. We can help you select the right system for your property, manage implementation, and train your team.
Yes! While based in the North West of England, Steps Strategies works with independent hotels and small groups across the UK, Ireland, and internationally. Consulting and support is available for all locations.
Book a free consultation today and discover how Steps Strategies can help your independent hotel achieve sustainable revenue growth.
