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My revenue journey started during my tenure at Forte Grand Abu Dhabi, Since then, I have been worked with major companies such as Starwood, Marriott, Hilton, Macdonald and JA International (Dubai) Hotels. This journey was an extremely vital to gain vast amount of experience and exposure to systems, processes, procedures and level of expertise that could offer in this important subject.
My involvement with independent properties showcased the absence of Revenue Strategy experience in Independently managed or owned hotels, and founded Steps Strategies to fulfil the need to maximise their revenues potential and achieve sustainable growth. Testimonials, which had been provided by my past projects will provide you the successes we generated.
Steps Strategies is based in the North West of England and designed to help independent hotels achieve sustainable revenue growth and profitability.
We specialise in Revenue Management, Sales & Marketing, Finance, PMS & RMS systems Implementations and social media influence, we bring over 30 years of hotel management experience across the Middle East, Central Asia, and Europe.
Also, we partner with One Cost purchasing platform to help properties to control their purchasing costs in Food, Beverage and utilities. Handling Data will compare prices of the property against our suppliers and offer substantial savings towards cost of operations.
Steps Strategies is the brainchild of Ajith, created to help hotels overcome shortfalls in revenue and profits. With extensive experience managing successful properties both locally and internationally, Ajith recognises unique challenges facing independent hoteliers and builds strategies to provide efficient accessible solutions.
Steps Strategies is specifically equipped, skilled, and experienced to manage all aspects of any Independent Hotel’s Revenue Strategy and Online distribution Management under one roof. Our advice on sales and marketing initiatives to drive revenue forward, are strategically combined with Revenue Management aspect of the property. Our involvement with many providers in the market, delivers the best possible solution for any challenges you face.
Comprehensive Revenue Strategies, Pricing Optimisations, and yield management to maximise your hotel's profitability. We will help you to transform your property to gain commercial excellence, guest centricity and capitalise on system transformations
Strategic sales planning, social media and digital marketing initiatives, and data driven F&B and C&E initiatives to drive revenue
We have worked with major PMS systems, such as Opera, Rezlynx, Mews and Protel, and RMS systems such as Opera and One Yield. Our new partner on booking engine is Journey, since their booking widget has done wonders to increase hotels revenues and we work exclusively with this partner to optimise direct bookings for your property
17th – 19th Nov 2025 – Workshop held in Sri Lanka for Cinnamon Hotels Group
28th May 2025 – Revenue Strategy workshop held for Senior Leadership and Hotel Owners in Sri Lanka
9th – 10th Oct 2024 – Revenue Strategy & Online Distribution Management workshop held for the members of N’Eliya Hotels Association
Don't just take our word for it - hear from hotel owners and managers who have benefited from our revenue management and consulting expertise.
We had the pleasure of engaging Ajith to conduct a two-day Revenue Management workshop for our team at Cinnamon Grand Colombo.
The program was practical, engaging, and highly relevant to the realities of hotel operations. Ajith demonstrated a strong understanding of revenue management and was able to translate the concepts into practical approaches that our team could relate to and apply.
What I particularly appreciated was his ability to engage the team, challenge their thinking, and encourage a more commercial and analytical approach to revenue management.
I believe the greatest value from working with Ajith comes from first identifying the specific gaps and development areas within your team and then working with him to design a program that is tailored to your particular requirements and business environment. Based on our experience, I believe such a customized approach can be very beneficial in strengthening the team's revenue management capabilities and overall commercial performance.
I would be happy to recommend Ajith to hotels and hospitality organizations looking to further develop their revenue management capabilities.
Kamal Munasinghe
Senior Vice President
Having worked closely with Ajith across multiple landmark properties, I can confidently state that his hospitality revenue management expertise is world-class.
During my tenure as the General Manager of the historic Grand Hotel Nuwara Eliya and President of the Nuwara Eliya Hotels Association (NEHA), I personally invited Ajith to conduct a comprehensive, two-day Revenue Management Workshop for our member hoteliers. Witnessing his delivery firsthand, I was deeply impressed by his ability to simplify complex market drivers into highly actionable commercial strategies. His analytical, data-driven approach provided our regional independent properties with the precise tools needed to optimize dynamic pricing, forecasting modules, and distribution channels.
Furthermore, during my tenure as General Manager of the iconic Galle Face Hotel in Colombo, Ajith’s strategic interventions continued to demonstrate his profound mastery of hospitality revenue structures. He possesses a rare combination of commercial acumen, forward-thinking vision, and operational empathy. Rather than just offering theoretical advice, Ajith excels at bringing all stakeholders into the process to build sustainable, high-yield pricing models.
As Steps Strategies expands its operations into premier Middle Eastern markets—including Dubai, Abu Dhabi, Ras Al Khaimah, and Saudi Arabia—I have no doubt that Ajith will be an invaluable asset to any hotel owner or operator looking to maximize profitability. I give him my highest and unreserved recommendation for any complex turnaround, commercial refocus, or start-up hospitality project globally
Suresh Abbas
General Manager, The Galle Face Hotel, Colombo
We have been working with Ajith since April 2025, and from the very beginning he has been far more than just our Revenue Manager. His knowledge of revenue management is exceptional, but it is his wider understanding of hospitality and how a hotel business operates that really sets him apart.
Ajith regularly goes well beyond his remit. He is someone I often turn to for advice, whether that is around revenue, strategy, operations or simply to get another perspective on an idea. He genuinely cares about the success of our business and is always one of the first people to offer his help, even when something falls completely outside his area of responsibility.
The results speak for themselves. Ajith has consistently surpassed our budgeted revenue targets month after month, and we are currently on track to deliver an additional £X in revenue year on year. His understanding of the market, attention to detail and ability to spot opportunities have made a genuine difference to the performance of our hotels.
What I value most, though, is that Ajith never feels like an external consultant or supplier. He feels like part of our team. He understands our business, challenges us when needed and genuinely wants to see us succeed.
On a personal level, Ajith is one of the friendliest and easiest people you could work with. He is approachable, dependable and always at the end of the phone when you need him. After working together for over a year, I would no longer consider Ajith simply just a colleague.
Jake Taylor
Operations Director
We've worked with Ajith for a while now and the difference, he's made to how we think about revenue across our hotel clients has been genuinely impressive. He brings real commercial sharpness to the table, not just the theory, and he's great at translating data into decisions that actually move the dial. Straightforward to work with, always available when it matters, and he clearly knows the hospitality sector inside out. Would have no hesitation recommending him to any hotel or property group looking to get more from their revenue strategy.
Archie Thompson
Director
We recruited Ajith as the person in charge for Revenue Management at The Place Aparthotel from March 2014 onward. Ajith’s engagement with the management, hotel staff and owners of the property was impeccable.
Frathouse Limited was solely responsible for turning around The Place Aparthotel into profit for eventual sale. Ajith’s involvement in the project by understanding of market drivers and related businesses were instrumental of achieving the outcome; which was significantly above the desired client expectation. His professionalism, attention to details, drive, focus and man management skills were key to the delivery of targeted results that secured the exceptional outcome.
Extremely analytical, strategical, also bring the stake holders into the forum to deliver results. Ajith works independently with minimum supervision and loves the challenges and through detailed scrutiny finds solutions.
We will have no hesitation in recommending Ajith for any future projects.
Christian Cranfield
Head of Sales & Marketing
Statham Lodge Hotel engaged Ajith to support our recovery and commercial refocus after Covid-19.
His previous exposure to diverse hotel environments and success in the independent hotel sector led us to select him for this long-term project.
Ajith led the transformation by introducing effective strategies, creative structures and reliable systems to the hotel alongside staff training and skill development. His expertise allowed Statham Lodge to enhance it's service levels and overall hotel product, resulting in sustainable growth and improved profitability in the 2024/25 financial year.
We have no hesitation in recommending Ajith’s leadership, vision, strategy and dedication to any hospitality project.
Mrs. Janet Socorro
Director
Ajith is a highly experienced professional with a vast knowledge of the hospitality sector. He understands the drivers and opportunities for growth and income projection, which are essential in this current market. Extremely well connected at all levels within hospitality and leisure, and these links were instrumental in La Reserve Aparthotel in Manchester being such a success from start-up.
Ajith has always been a pleasure to work with. Most importantly, he listens and understands what is happening in the hospitality sector. Extremely organised, motivated, and very focused, with a great talent for devising bespoke and creative strategies.
We would highly recommend working with Ajith. He will look in detail at your business goals and work with you to achieve them.
Shane O’Neill
Finance Director