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Steps Strategies offers a complete range of revenue strategy, online distribution management, sales & marketing, social media management and technology consulting services designed specifically for independent hotels. From optimising your pricing strategy to implementing the right systems, we provide the expertise you need to compete effectively and maximise profitability.
Comprehensive Revenue Strategies, Pricing Optimisations, and yield management to maximise your hotel's profitability. We will help you to transform your property to gain commercial excellence, guest centricity and capitalise on system transformations
Strategic sales planning, social media and digital marketing initiatives, and data driven F&B and C&E initiatives to drive revenue
We have worked with major PMS systems, such as Opera, Rezlynx, Mews and Protel, and RMS systems such as Opera and One Yield. Our new partner on booking engine is Journey, since their booking widget has done wonders to increase hotels revenues and we work exclusively with this partner to optimise direct bookings for your property
We work with efficient and effective booking engines, which will enhance your guest journey to increase direct revenues to your property from various sales options. Be it room, F&B, C&E, Spa or any other revenue streams, our advice to you by looking at your data and advice accordingly.
Working with one of UK’s main procurement companies specializing in hospitality industry. Their assistance in sourcing products and services to combat your costs have proven in the past to increase profit margins, enhance the quality of the product you bring in as well as constant monitoring program via “handling data system”
With over 30 years of hands-on hotel management experience across the UK, Europe, Middle East, and Central Asia, Steps Strategies brings proven expertise to every engagement. We understand the unique challenges facing independent hotels and deliver practical, implementable solutions that drive measurable and sustainable results.
30+ Years Experience
Independent and Chain Hotels Focus
These are some of my trusted and valuable business partners. Find out more about them by clicking their profile.
Simon Doughty has over 30 years in the hotel & hospitality sector, where he brings deep industry knowledge and strategic sourcing expertise to every property he supports. Throughout his career he has led operations focusing on cost optimisation, supplier negotiations and driving profit through purchasing with his clients.
He brings extensive expertise in hotel management, building long term partnerships, improving purchasing efficiencies, and aligning procurement strategies with overall business objectives.
Known for his leadership and his commitment to operational excellence, financial discipline, and delivering consistent value across all areas of hospitality supply management.
Varun Raikhy is a senior hospitality commercial leader with over 25 years of experience in revenue management across Europe, APAC, and the Middle East, gained with leading international hotel brands. Most recently, he led franchise revenue management across the EMEA region, leading large, high-performing teams and shaping commercial strategy for one of the industry’s largest and most diverse hotel portfolios.
He is, above all, a people leader, known for building, developing, and inspiring teams that consistently outperform. He brings extensive expertise in revenue strategy, pricing, distribution, and commercial analytics, with a proven record of delivering market share gains and RevPAR growth for owners, operators, and brands. A career highlight was designing and building a Revenue Management Consolidated Centre in Shanghai from the ground up, creating a scalable model that transformed how commercial performance was delivered across hotels in Asia Pacific.
Proficient across commercial and BI tools including Tableau, MicroStrategy, and Power BI, and increasingly focused on AI-driven automation, he combines deep technical capability with strategic insight to support data-led commercial decision-making. He holds a Harvard Leadership Development Certification and an eCornell certification in Hotel Real Estate Investments and Asset Management.
Known for his leadership, integrity, and commitment to developing people, Varun is dedicated to helping hotel owners and operators unlock sustainable revenue growth.
With over 20 years in the IT industry, Matt brings a wealth of leadership experience from both the retail and hospitality sectors. His background includes 12 years in corporate retail IT and 7 years successfully leading IT for a growing UK hotel and spa chain!
David Barton is a hospitality technology professional specialising in hotel eCommerce and revenue growth. As Regional Business Development Director at Journey Hospitality, he works with luxury hotels and spa resorts to improve direct bookings and guest spend by connecting rooms, experiences, dining and gifting into one seamless online journey. David is well known for combining commercial insight with practical delivery, helping operators, turn digital into measurable resources.
Established as a self employed stock auditor in 2002 Lynn Watson built a reputation for accuracy, integrity and practical industry insight, following a successful career in hospitality and stock audit management.
In 2018, the business evolved into Stock Specialist Services Ltd, growing into a trusted stock auditing company serving over 100 hospitality clients.
Our portfolio includes prestigious venues such as Liverpool Football club and Chester Race Course, alongside multi -site bar operators, pub groups, restaurants, hotels and independent venues.
With a fully trained team and a strong family foundation, we deliver professional, reliable stock auditing services that help hospitality businesses maintain control and increase gross profit margins.
